ANANDA PIRES





  Bluesman

  Mercado Livre:                                 Black Friday 2023
  Mercado Livre
  Netflix: Sintonia
  Netflix: Social Media Stunts
  BuzzFeed Brasil
  C&A: Rhythms of Brasil





     


    Ananda Pires
    anandapiress@gmail.com
    Linkedin | Instagram

    I was born and raised in São Paulo and currently living in Barcelona.  I’m a speaker of english 🇺🇸 (C1) , español 🇪🇸 (C1), of course (brazilian!) português 🇧🇷 and i’m also learning el català .

    I’m a creative who became an art director working in advertising agencies since 2018, driving social media growth and branding/campaigns developing for major brand accounts like Netflix, Mercado Livre,  BuzzFeed, C&A, Google, Nike, Honda and Coca-Cola.

    I love exchanging my knowledge about culture, society, and consumption with everything that involves art and advertising.

    CV

    Education
    (I)material Culture and Consumption, Semio-psychoanalytical perspectives - Postgraduation at University of São Paulo - USP
    (01/2023-12/2024)  

    Social Communication, Advertising -
    Graduation at Pontifical Catholic University of São Paulo - PUC-SP 
    (2017-2020)  

    Cinematography for Art Direction - Bucareste Ateliê de Cinema 
    (2019)

    Art Direction for Fashion with Bruna Bismara - Fashion Meeting (2021)

    Inclusion and Diversity in Marketing Organizations - ESPM-SP (2019)

    Professional Make Up Artist - 
    Liceu de Maquiagem (2018)

    How to transform the communication market with independent projects - Papel & Caneta (2018)
    Work experienceGinga, Mercado Livre
    Creative, Art director 
    (2023 - now)

    BuzzFeed Brasil
     Creative, Art director 
    (2021-2024)

    Boys do Cry (Netflix)
    Creative, Art director 
    (2022)

    Publicis Brasil
     Art Assistant 
    (2020-2021)

    Wieden+Kennedy São Paulo
     Art Assistant 
    (2019-2020)

    AKQA Casa
     Art Assistant
    (2018-2019)
    Awards
    Cannes Lions Grand Prix
    Creativity for Music 

    D&AD Graphite Pencil
    Branded Content & Entertainment

    D&AD Graphite Pencil
    Creativity for Good

    D&AD Shortlist
    Integrated Digital Campaigns

    The One Show Merit
    Brand Entertainment - Music Video

    Clio Awards Gold Winner
    Music Videos

    El Ojo de Iberoamérica Silver Audiovisual Production

    El Ojo de Iberoamérica Bronze Photography 

    CCSP Golden Star
    Videoclip 

    CCSP Golden Star
    Branded Content

    PressBrazil's largest list of emerging black exponents in the Art Direction category

    Papel & Caneta': 25 young people who have fought to change the communications industry in 2018

    Skills
     Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

    Presetted programs like CapCut and Canva 

    Development of presentations with Google Presentations and Keynote

    Art and Creative Direction Social Media Focused Brand ID & Strategy Social Media Insights & Trendhunter Content Strategy Branded Content   Motion Design and Video Direction  Artificial Intelligence (AI) 

    Creativity Cross-functional Collaboration  Problem Solving Strategic Thinking Leadership 










     Bluesman


    The album 'Bluesman' explores issues of national inequality and oppression, and it needed more than a traditional music video to empower the message and unify audiences.

    Three songs from the album are scored into a cinematic short film, applying universal themes of growing up, growing old, faith, family and friendship, to engage all viewers in the pursuit of equality and peace.

     







    Mercado Livre:
    Black Friday 2023

     The campaign made by GUT São Paulo and executed on social media by Agência Ginga has appropriated the symbol of a closed deal, which is also the logo of Mercado Livre 🤝,  to distribute massive discounts through capturing handshakes on the biggest television network in Brasil, Globo. 






    Mercado Livre


    I have selected some jobs that I did for several campaigns
    for Mercado Livre at Agência Ginga, always having in mind
    the most trendy, beautiful and engaging ways to create it.











    Netflix: Sintonia


    Sintonia is about a group of friends, Doni, Nando and Rita, that grew up together on the outskirts of São Paulo sorrounded
    by funk, drugs, violence and religion. They follow totally differents paths, but always look to each other for help.



    Netflix: Social Media Stunts


    I was invited to work again with Netflix creating content for some shows on social media. The brazilian Instagram account surpassed the original U.S network and has over 32MM followers against 31MM.

    That's brazilian power.

    Many of these are the most watched shows in the country – 
    or even the world.

    I've listed some of my favorites.



    BuzzFeed Brasil


    For three years, we brought and spread brazilian culture 
    to the internet in the form of articles and quizzes.







     C&A: Rhythms of Brasil


     The “Ritmos do brasil” collection is special because it featured
    the new C&A brand identity created by Wieden+Kennedy,
    including the tagline “Muito eu” and following it’s concept,
    the campaign shows that each clothing style brings an unique mood to the wearer, and they were represented through Brazilian musical genres.